Vtuber 101: Where to Start

sea border waves.png

EGGIE LOGOTYPE - BORDERLESS.png

:pinkarrow: Home

:pinkarrow: Vtuber 101: Where to Start

:pinkarrow: Vtuber 201: Branding and Design

:pinkarrow: Vtuber 201: The Algorithm and How To Use It

:pinkarrow: Vtuber 201: Building A Community

:pinkarrow: Vtuber 201: Core Concepts For Success

:pinkarrow: Vtuber 201: Streaming on Twitch

:pinkarrow: Vtuber 201: Tools and Resources

:pinkarrow: Vtuber 201: Analytics Bootcamp

:pinkarrow: PC Optimization for Vtubers

:pinkarrow: Worksheets

:pinkarrow: End Notes

:pinkarrow: Credits

quick links.png

:pinkarrow: BePlan.io

:pinkarrow: HammerTime

:pinkarrow: Filmora

:pinkarrow: Resources Folder

:pinkarrow: Tori’s Vtuber Planner

</aside>

:pinksakura:Vtuber 101: Where to Start

So you’re 100% new and have NO idea where to begin? This one’s for you!

:pinksakura:Branding

Branding is extremely important when starting your VTubing journey!

You want to have a recognizable brand for people to follow. Think about Pepsi or Coca-Cola — you can recognize them instantly by their font or color palette.
Come up with a font, color palette, and a logo that makes you stand out. The same goes for your model — you want everything to be super recognizable so viewers notice it right away.
This does NOT require a lot of money!

→ I highly recommend Canva for those who are on a budget — you can make all your own resources very cheaply.

→ If you're a little more advanced or want more customization options, I recommend trying out Figma (great for collaborative brand boards) or Affinity Designer (a one-time purchase alternative to Adobe Illustrator). Both are powerful tools that don’t require a subscription!

:pinksakura:Examples:

BIG VGEN SHOWCASE.png

BRAND SHEET BIG.png

BRAND TWITTER.png

🌸 Organization

There are tons of things we need to do as VTubers and streamers that don’t involve streaming. Getting organized is going to be a life saver!
Try to utilize spreadsheets, alarms, calendars, or anything that helps you stay on top of things! We’ve created a collection of resources to help you get started.

Resources:

:pinksakura: 📁 VTuber Resources Folder

:pinksakura: Tori’s Vtuber Planner

:pinksakura:Social Media

Due to constantly evolving algorithms, social media has no fixed rulebook — but there are instincts and strategies you can train to work across platforms. Below are current best practices as of late 2025:

✨ Social Media Sites and Their Uses (2025 Overview):

Twitter / X
- 📉 Low Conversion but great for community building and memes
- 🧠 Good for hot takes, image posts, and short videos
- ⚠️ Be careful with hashtags — no more than 2 per post
- ✅ Use for live interactions and building personal voice
Instagram
- 📈 Growing platform with decent reach
- 🖼️ Excellent for memes, clips, and visual branding
- 🔗 Countdown to live + story tools helpful
- ✅ Use as many relevant hashtags as you like (stay niche and brand-aligned)
TikTok
- 🔥 High Competition but massive discoverability
- 🎬 Best for Shorts and quick engagement
- ⚠️ Stick to 5–7 hashtags max to avoid spam filters
- ✅ Focus on strong hooks, trends, and formatting your description like a headline

🏷 Tags (Hashtag Strategy):

Tags help your content get discovered — use niche and mid-tier ones for best results.
Avoid overusing popular tags with millions of posts unless you have high traction.
Each platform has different limits:

📌 Cheat Sheet (Q4 2025):

Twitter / X: No more than 2 hashtags, avoid hashtagging every post.
Instagram: Use as many relevant, well-researched hashtags as you want.
TikTok: 5–7 maximum, format your caption like a mini headline.

📕 Other Tips & Algorithm Advice

Keep Out of Shadowban Jail (Twitter/X)
Stay On Platform
Avoid Flagged Phrases
Post Consistently & On Brand
Social Media Is Content